Discord Quest Cannes

To celebrate gaming culture, we partnered with Discord to support their launch of Orbs, A new currency within their gamified Quests platform.

Inspired by beloved gaming genres, we did some worldbuilding to make a looping backdrop for their beachside soiree. Guests explored a magical medieval realm full of secrets, a cozy landscape that resembles slow-paced comfort games, and a gritty industrial landscape echoing classic first-person shooter games.  Hidden throughout each environment were collectible Orbs that teased a brand new Discord feature, inviting attendees on a visual journey grounded in nostalgia, gameplay, and community.

The experience came to life with a special DJ set by DJ Pee .Wee (aka Anderson .Paak) and was part of a larger discussion that included thought-provoking panels featuring Jules Shumaker, Adam Bauer, and Meena Mutha.

Initial Explorations

We explored a few different directions at first; one with a beach theme to tie into the event’s seaside setting, and another that leaned more abstract. Ultimately, to make it feel unmistakably Discord, we shifted toward game-inspired visuals.